Buddhist Tzu Chi Foundation
Multi-Channel Content Strategy & Climate Week Campaign
Mission-focused communications with messaging centered on values of compassion, equity, and action to support humanitarian campaigns, community engagement, and event marketing

Content strategy and campaign planning for FACES: A Climate Week NYC Film Screening & Community Event to amplify Tzu Chi’s mission of compassion, equity, and climate justice.

Curated and scheduled content across email, social, and newsletters to promote the event and build long-term engagement.

Key wins included strong turnout (300+ attendees), major social growth (500+ Twitter (X) and 200+ Instagram followers), and a 50% video channel view increase.
Secured a Columbia University climate expert as guest speaker.

Audience: Climate advocates, media, global supporters
Focus: Mission storytelling, campaign engagement
Channels: Email, social, newsletters, YouTube
Results: Higher turnout | Stronger reach | Elevated brand visibility