ONEMAIN FINANCIAL
Multi-Channel Content for National Consumer Lender

Created clear, customer-centered messaging across multiple product lines, including personal loans, BrightWay credit card, and auto servicing. Developed copy to improve understanding, reduce friction, and support new product updates. Work spanned key moments in customer journey, from acquisition and onboarding to repayment support and dealer communications.

• Acquisition & Product Messaging

• Servicing and Hardship Communications

• Appointment and Onboarding Experience

• Direct-to-Dealer Communications

  
  

  Audience: Consumers navigating loan applications, credit card offers, repayment options, and servicing comms.
  Focus: Clear, user-centered content to simplify financial decisions and servicing
  Channels: Email, mobile, text messages, servicing letters, product messaging, and dealer communications