COMIC RELIEF
Integrated Campaign & Content Strategy

Mission-Driven Storytelling for National Fundraising Campaigns
Compelling, cross-platform content to enhance donor engagement and amplify impact

Developed donor engagement through cross-platform storytelling and data-informed content strategy.

Led digital efforts for the 2023 Red Nose Day holiday campaign, raising $500K+ through targeted emails, social content, and optimized landing pages.

Co-led narrative direction for Behind the Game: Kids Relief Simulator YouTube video, which garnered nearly 500K views.

Wrote long-form stories and bite-sized, high-impact content to boost engagement and expand reach across channels.


Audience: Donors, families, mission-aligned consumers
Focus: Fundraising, donor engagement, storytelling
Channels: Email, YouTube, social, landing pages