VITAS HEALTHCARE

Internal Communications Strategy & Executive Messaging
Values-based and C-suite-level content to promote organizational alignment and support interdisciplinary medical teams.

Led the development of values-based messaging and content strategies to support organizational alignment across a 12,000-employee workforce. 

Developed quarterly roadmaps and multi-channel internal communications (email, text messages, push notifications, and intranet articles) to reflect the company’s mission-driven focus, reinforce culture, and drive alignment.

Key contributions included interviewing executives and stakeholders to craft meaningful, C-suite-facing stories, writing and editing internal articles for national distribution.

Collaborated across teams to boost employee engagement and strengthen connection between leadership and frontline staff.

Audience: 12,000+ employees
Focus: Mission-driven internal engagement
Channels: Email, push, Sitecore, SharePoint