VITAS HEALTHCARE

Internal Communications Strategy & Executive Messaging
Values-based and C-suite-level content to promote organizational alignment and support interdisciplinary medical teams.

Led the development of values-based messaging and content strategies to support organizational alignment across a 12,000-employee workforce. 

Developed quarterly roadmaps and multi-channel internal communications that reflected the company’s compassionate tone and mission-driven focus.

Key contributions included interviewing executives and stakeholders to craft meaningful, C-suite-facing stories; writing and editing internal articles for national distribution

Collaborated across teams to boost engagement through email, text, push notifications, and intranet platforms. Strengthening connections between leadership and frontline staff, reinforcing culture and driving alignment.

Audience: 12,000+ employees
Focus: Mission-driven internal engagement
Channels: Email, push, Sitecore, SharePoint