Chewy
Pet E-commerce
Copywriting & Product Storytelling
SEO-optimized product descriptions and marketing content tailored to pet-loving audiences, balancing brand tone with performance-driven strategy across digital platforms.

Developed SEO-informed content to engage pet parents and support e-commerce goals, including writing product descriptions, web copy, and educational articles that balanced a warm, witty brand voice with performance-driven strategy.

Crafted content for digital marketing, social, and video to drive product discovery, organic traffic, and conversion across platforms. Improved clarity, consistency, and customer connection across Chewy’s fast-growing online storefront.

Audience: Pet parents, online shoppers
Focus: Product storytelling, SEO, e-commerce
Channels: Website, social, blog, email, video
Results: Improved clarity | Stronger brand tone | Boosted conversion